GK is proud to announce our partnership with The Greater Midwest Cheer & Dance Expo!

Reading, PA (July 13, 2017) – Elite Sportswear, the parent company of GK Elite, Omni Cheer and Under Armour Cheer, is excited to announce it’s new partnership with The Greater Midwest Cheer & Dance Expo (GMCE).

This partnership is part of Elite’s ongoing commitment to support high level events within the Cheer community. GMCE is run by seasoned professionals who are committed to producing exceptional events for both competitors and attendees. Their seven Midwest events are top quality competitions where the athletes compete hard, have fun, and give back to the community. GK Cheer and GMCE are working together on a collaborative project with The Ronald McDonald House® throughout the 2017-2018 season!

Elite Sportswear will have all brands represented at each event, starting in Fall 2017, running through Spring of 2018. “This strategic partnership will provide an excellent opportunity to showcase our top designs, quality apparel and superior performance while supporting the Cheer community,” states Jim Bruno, Elite Sportswear EVP Sales.

“We are very excited to have the opportunity to work with GK and Under Armour in the upcoming season and work collaboratively on some amazing projects for the industry”, says Paul and Teresa Barbiere, owners GMCE.

There will be exciting opportunities for the first time in GK Cheer history, to audition for a chance to be in the GK look book for 2018-2019. GK photographers will be on-site at select GMCE events! Look for these and other great opportunities at GMCE’s events starting this fall. 

Media Contact:
Kelly McKeown
Chief Design Officer & EVP of Corporate Relations

Elite Sportswear

# # #


Elite Sportswear is the combination of the worlds’ leading sports specialty apparel brands including GK Gymnastics, GK Cheer, UA Gymnastics, UA Sideline Cheer, Omni Cheer and Dolfin Swimwear. Distributed in over 35 countries, Elite Sportswear products have been worn by Olympians and World Champions for over 35 years. Employing over 400 people in the Reading, Pennsylvania area, Elite Sportswear continues its commitment to American-made quality and continuous innovation in designs with unprecedented fit, form, and function. For more information about Elite Sportswear visit www.gkelite.com.


GMCE is an independently owned cheer and dance event company offering full paid USASF Cheer World Bids, THE ONE Finals Bids and invitations to the IEP Title event. With 5 Championship events and 2 Nationals in the Midwest Region, GMCE has something for everyone! Visit http://www.midwestcheerexpo.com/ for more information on events in your area.